Origin India's vibrant and exciting new ad campaign will be closing out 2008 and launching us into 2009. We were incredibly fortunate to partner with some of Las Vegas' most creative and talented people. Showcasing the fun and brilliance of what Origin India means to us are images that jump right out of the page. Working with Jerry Metellus Photography to take our concepts from 2D to 3D and then back to 2D, was one the best creative experiences any of us have had.
Kicking off the campaign is our ad with Las Vegas‘ only classical ballet company, Nevada Ballet Theatre, who's participation was instrumental in realizing our vision. Our photo shoot was held at 3 a.m.. Though our brave dancers, two of the theatre's principals, Kathy and Greg were sleepy eyed they could still leap many feet into the air...and look stunning all the while. It was an incredible site to witness. Our images with Nevada Ballet Theatre are full of energy and passion, passion for their art and for ours.
Our next partner is The Pilates Body, owned by Sara Finnerty, a very good friend of the restaurant and avid healthy vegetarian, she is the pinnacle of good health and fitness, another perfect fit for our new low-oil, vegetarian and vegan dishes. Proving Origin India's food is light and healthy, our beautiful Sara shot one of her photos in a vintage bikini for our summer ad. We are pretty sure that one will be a hit!